The QMFM 103.5 Transit Ad Campaign can be seen all over downtown Vancouver.
These “accordion” buses are called Articulated bus. I was responsible for the graphics layout and branding graphics. Designing for bus ads is different from designing for other ads. A bus is constantly in motion. An ad on a bus should not be wordy or cluttered, instead it should be clean with simple and condensed information that functions as branding awareness.
Extra attention was paid to ensure the specifications of the artwork submitted were accurate. It involves not only high-resolution pdf files, but also some specific vector files for the header graphics because different types of buses called for different sets of specifications (and there were a series of different buses). I worked closely with the printer to ensure that all the specifications and file formats are correct prior to finalizing the graphics and submitting.