The Vancouver Home + Design Show, a well known local client brand, is one of the largest Home Shows in Vancouver, British Columbia. This show features landscaping companies, remodeling contractors, interior design companies and more. I had the pleasure to work with a chic client with great design sense. The project was a contest giveaway, aimed to promote their annual design show by giving away show tickets.
Multiple on-air graphic based spots were conceptualized, executed and broadcasted during high traffic primetime spots. Leaflets were also designed. The concept and design was based on the client brand color and simple logo design. Magenta texts were served to parallel their brand color while the lamp and the couch were accent colors for an extra kick. Paired with a neutral setting, the modern furniture stood out, becoming very prominent and attention grabbing.
The client was very satisfied with the design as it is clean and in line with their branding and identity vision. As viewers saw the contest getting broadcasted on-air and people see the leaflets, the client started receiving a lot of noise, traffic and an increased rate of conversion from viewers getting on their website trying to enter the contest.